Innius

Example: 100 people were contacted, 40 opened the email; the rate is 40%.

Example: 100 people were emailed, 20 responded; the rate is 20%.

Example: 100 people were emailed, 5 responded with interest; the rate is 5%

Monthly number of people who asked or agreed to have a [sales] call via phone, video, or face-to-face.